Case Study

Client: Woodlawn Regional Park – Estevan, Saskatchewan
Project: Seasonal Marketing & Event Promotions
Services Provided: Social Media Strategy, Content Creation, Event Promotion, Graphic Design, Campaign Management

The Challenge

Woodlawn Regional Park is a beloved outdoor destination in southeast Saskatchewan, offering camping, golf, fishing, hiking, and seasonal events. While well-known locally, the park needed to attract more visitors from outside the immediate Estevan area and boost attendance at special events.

The park’s marketing was primarily seasonal, leaving long gaps in visibility during the off-season. They needed a consistent, engaging presence that showcased the beauty of the park, promoted key amenities, and highlighted special events in a way that encouraged community participation.

Our Approach

Impact Creative partnered with Woodlawn Regional Park to elevate their social presence, create buzz around seasonal events, and keep the park top-of-mind year-round.

Key Actions:

• Seasonal Content Calendar: Built a posting schedule highlighting park amenities, events, and community stories.
• Event Campaigns: Created themed promotions for Summer Fun Fest, Movie Nights Under the Stars, and Open Mic Nights to boost attendance.
• Photography & Graphics: Developed branded event graphics and curated scenic photography to capture the park’s beauty.
• Community Engagement: Shared user-generated content and spotlighted park visitors to build a sense of ownership and pride.
• Targeted Social Ads: Ran short, geo-targeted ad campaigns to reach regional audiences during event lead-ups.
• Multi-Platform Strategy: Leveraged both Facebook and Instagram to reach different demographics with tailored content.

The Results

• Increased Event Attendance: Summer Fun Fest and Movie Nights saw strong turnouts, with notable growth over previous years.
• Boosted Social Reach: Seasonal posts consistently reached thousands organically, with ad campaigns amplifying visibility across southeast Saskatchewan.
• Stronger Community Connection: Visitors actively tagged the park and shared experiences online, expanding reach through word-of-mouth and social shares.
• Improved Branding: Consistent visuals and messaging gave the park a more polished and professional image across channels.

The Impact

The marketing initiatives helped position Woodlawn Regional Park as not just a summer destination, but a year-round community asset. By building anticipation for events and maintaining visibility in the off-season, the park is now better equipped to attract both repeat visitors and new guests from across the region.