Case Study

Client: St. Joseph’s Hospital Foundation (SJHF) – Estevan, Saskatchewan
Project: MRI for Estevan Campaign
Services Provided: Campaign Branding & Messaging, Social Media Strategy, Content Creation, Community Engagement, Fundraising Promotions

The Challenge

St. Joseph’s Hospital Foundation set an ambitious goal: bring the first MRI machine to Estevan, eliminating the need for patients to travel hours for critical diagnostic imaging. The project required raising millions of dollars through community donations, corporate sponsorships, and special events.

While SJHF had strong community trust, the campaign needed a clear, compelling identity, a consistent promotional strategy, and high-impact storytelling to keep momentum over months of fundraising.

Our Approach

Impact Creative partnered with SJHF to develop and manage a multi-channel campaign that would inspire the community, drive donations, and keep the MRI project top-of-mind.

Key Actions:

• Brand Messaging: Developed the campaign evolution from “Together We Can” to “Together We Will” to build urgency and a sense of inevitability.
• Social Media Content: Created a posting schedule of stories, donor spotlights, fundraising milestones, and impact visuals to sustain engagement over time.
• Graphic Design: Produced branded graphics for social, print, and event use to ensure consistency across all channels.
• Video Storytelling: Developed short-form videos highlighting community impact, donor contributions, and the importance of local MRI access.
• Event Promotions: Supported Radiothon for Life, Festival of Trees, and other key fundraising events with promotional campaigns and live social coverage.
• Community Involvement: Encouraged local businesses, service clubs, and individuals to create their own fundraising initiatives and share them online.

The Results

• $6M+ Raised in donations to date, with strong momentum toward the total goal.
• Record-Breaking Events: Radiothon for Life exceeded fundraising targets, bringing in $272,000.
• Social Media Reach: Campaign posts consistently achieved high organic reach and engagement, with significant community shares and participation.
• Brand Consistency: The campaign identity became instantly recognizable throughout southeast Saskatchewan, both online and offline.

The Impact

The MRI for Estevan Campaign has not only brought the region closer to better healthcare access but has also united the community in a shared mission. Patients will soon have timely, local diagnostic care, reducing travel time and stress for families.